Experienced Senior Product Designer with 8+ years in B2C digital products: travel tech, telecom, SaaS, e-commerce, AI tools. Specialize in full-cycle product design: research, UX audit, wireframes, hi-fi prototypes, A/B-testing, launch. Strong focus on onboarding, conversion rate optimization, retention, ARPU growth, user satisfaction, landing pages, mobile apps, consumer UX, AI product interfaces.

Tools: Figma, Framer, Miro, Amplitude, Google Analytics, Hotjar, Mixpanel, Principle.

Current focus: AI product UX, mobile apps, landing page redesign, consumer onboarding, B2C travel & telecom, take-home challenges, UX audits.

Problem: Lack of convenient system for animators to register children on-spot (full name, hotel details), track pickups, manage schedules; caused low engagement, coordination errors, reduced DAU among staff and parents.

Solution: Android app for animators with quick registration, real-time tracking, scheduling, notifications; self-service options in main iOS app for parents.

Result: DAU +5% among staff and parents, Retention Rate +9%, overall satisfaction +10% through process simplification.

Team: Cross-functional, full cycle, B2C family travel focus.

Figma, Framer, Google Analytics, Hotjar.

Problem: Low conversion and slow growth of Home Internet subscribers due to dry technical tariff cards, lack of emotional hooks/bonuses, inconvenient address check (no autocomplete/validation), low ARPU, high drop-off.

Solution: 6+ iterative landing redesigns (2022–2023): emotional benefits & bonuses (router gift, START, 30% discount), plan builder, simplified address check with autocomplete/validation, strong CTA, visual hierarchy.

Result: Subscriber base +6–7% within a year, conversion >2.5% (peak 3.8%), ARPU +6% through higher-value tariffs.

Team: Full cycle: research → A/B-testing → implementation, B2C telecom focus.

Figma, Amplitude, Google Analytics, Hotjar.

Problem: Inconvenient browser call management, lack of seamless integration with call logs/reports/history, low usability and engagement in VoIP SaaS.

Solution: Chrome Extension with streamlined call management, user profile integration, intuitive data display, quick access to logs/reports.

Result: Engagement +4%, New user acquisition +6%, LTV +2%, Usability +3%.

Team: Scalable UX iterations, design system maintenance, B2C communications focus.

Figma, Miro, Notion.

Problem: High onboarding friction — no demo/preview of final bot, unclear features, overloaded steps without progress bar/guidance, technical & unmotivating interface, poor mobile responsiveness.

Solution: Full UX audit of user journey, competitor benchmarking (Poe, Chatbase, Flowise), identification of drop-off points, quick wireframes and hi-fi mockups in Figma with demo/preview, progress bar, simplified onboarding (12–15 → 6–7 steps), visual hierarchy, emotional tone.

Result: Estimated first-bot creation time reduction 40–50%, lower cognitive load, reduced drop-off, higher completion rate; ready-to-implement recommendations for 1–2 releases.

Team: Solo take-home assignment, full cycle: research → analysis → design recommendations.

Figma, competitor analysis, user journey mapping.

Problem: Inefficient order/checkout process in Sokolov jewelry online store, navigation/accessibility/speed issues, high cart abandonment, low conversion.

Solution: Smoother checkout, navigation optimization, micro-interactions, data-driven refinements.

Result: Conversion Rate +12%, improved accessibility and efficiency.

Team: Cross-functional with data analysis, B2C shopping focus.

Figma, Principle.

Problem: Lack of consistent design system in web/mobile platform, inconvenient navigation, low retention, profile personalization issues (subscriptions, liked businesses).

Solution: Scalable design system implementation, basic wireframes, personalized profiles, user analytics alignment.

Result: Retention +4%, improved navigation and user interaction.

Team: Full cycle, cross-functional, B2C-like finance interactions.

Figma, Framer.