Problem: Lack of a convenient system for animators in the travel agency for on-spot child registration (full name, hotel details), pickup tracking, schedule management; this led to low engagement from parents and staff, coordination errors, reduced DAU among staff and parents, and overall inefficiency in children's tour programs.

Solution: Development of a specialized Android app for animators with features for quick on-site child registration, real-time pickup tracking, integrated scheduling, and notifications; integration with the main iOS app for parents via self-service options.

Result: DAU +5% among staff and parents, Retention Rate +9%, overall satisfaction +10% through process simplification.

Team: Cross-functional, full product cycle, focus on B2C travelers with children.

Figma, Framer, Google Analytics, Hotjar.

Problem: Low conversion and number of new Home Internet clients due to integration issues with existing Megafon services, inconvenient onboarding, high churn from technical installation issues (technicians reported 73% errors), low ARPU, and engagement of existing users.

Solution: Full integration of Home Internet into the iOS app with new features and offers to boost conversion (personalized recommendations, simplified tariffs), flexible installation service for seamless onboarding, and role-based system for managers to handle client requests.

Result: ARPU +6%, Engagement +1.2%, Retention +17%, Technician issues -73%, growth in client numbers through improved conversion.

Team: Full cycle from concept to completion, Agile workflows, focus on B2C telecom consumers.

Figma, Amplitude, Mixpanel.

Problem: Inconvenient call management in the browser for telecom users, lack of seamless integration with big data (call logs, reports, history), leading to low usability, engagement, and new user acquisition in VoIP SaaS.

Solution: Development of a Chrome Extension for streamlined call management with integration into user profiles, intuitive interface for displaying data, and quick access to logs/reports directly from the browser.

Result: User engagement +4%, New user acquisition +6%, LTV +2%, Usability +3%.

Team: Scalable UX iterations, design system maintenance, focus on B2C communications.

Figma, Miro, Notion.

Problem: Inefficient order and checkout process in the Sokolov jewelry online store, with navigation, accessibility, and speed issues, leading to high cart abandonment and low conversion.

Solution: Improvement of the order process with smoother checkout, navigation optimization, addition of micro-interactions, and data-driven refinements based on analysis.

Result: Conversion Rate +12%, improved accessibility and operational efficiency.

Team: Cross-functional with data analysis and research, focus on B2C shopping.

Figma, Principle.

Problem: Lack of a consistent design system in the web/mobile platform for business buying, leading to inconvenient navigation, low retention, issues with profile personalization (subscriptions, liked businesses), and overall UX inefficiency in early stages.

Solution: Implementation and maintenance of a scalable design system with basic wireframes, interfaces, and personalized profiles for seamless access, including user analytics for alignment with needs.

Result: Retention +4%, improved navigation and foundational user interaction.

Team: Full cycle, cross-functional, focus on B2C-like interactions in finance.

Figma, Framer.